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Digital Media Campaign Manager

Salary: £22k - £26k + OTHER BENEFITS
Location: Ipswich
Sector: Digital Media
Media Campaign Manager

The role

This is an ideal role for someone wanting to demonstrate their skills in search marketing and develop new skills in display advertising.

You may already be working at an agency or client-side and are looking to grow your existing knowledge of managing PPC / display campaigns effectively and efficiently.

Full training and support will be given.



The Media Campaign Manager focuses on generating the very best results for the search and display advertising accounts they manage by providing a real insight into campaign performance and skilled campaign optimisation.

They also provide digital media planning and buying support to their team and assist with a number of key tasks such as reporting and analysis, research, and planning and forecasting.

They will report into the Head of Communications Planning and work alongside Account Managers.

They will also be able to assist in preparatory work for new business pitches and presentations.

Job Description

Display Advertising

Responsible for the set up and optimisation of Display Advertising and Social Media campaigns.

This will include:
• Creation of new display activity and social media activity
• Continuous optimisation of phasing, creative and formats
• Establishing the most effective landing pages and advising on campaign improvements.


• Set up of campaigns and pre-launch testing
• Actively managing budget allocation
• Preparation of management reports and insight
• Working to over achieve on both targets and deadlines
Research

Researching websites and new opportunities for clients, using tools such as comScore and Nielsen.

Candidate’s profile should be:

• 2-3 years practical experience in managing paid for search and/or display campaigns
• Proven meticulous attention to detail
• Excellent numerical and analytical skills
• Ability to understand and interpret issues and take decisive action
• Good communication skills
• Campaign trouble shooting skills

Skills required:

• Good working knowledge of bid management solutions
• Advanced Excel knowledge
• Good working knowledge of third party adserving and trafficking solutions

This is not an exhaustive list and the Senior Campaign Strategist will be expected to be flexible in their approach to carrying out their duties, which may change from time to time to reflect changes in the Company’s circumstances.

You will be expected to travel to other offices including those of our clients, group companies and other locations.


  • Start: ASAP
  • Rate: £22000 - £26000 per annum + BENEFITS
  • Location: Ipswich, England
  • Type: Permanent
  • Industry: IT
  • Recruiter: Genesis Associates (UK) Ltd
  • http://www.genesisassociates.co.uk
  • Posted: 2012-02-09 16:08:04 -

 

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