Digital&Content Marketing Mngr
A fantastic opportunity for a hands-on digital and content marketing manager with a good understanding of the online marketing mix to join our aspiring and innovative Cheltenham based client within the technology sector at this time of growth.
The role draws on elements of SEO, PPC and content generation across email, blogs and websites.
Reporting to the Sales Manager you will be responsible for creating innovative marketing plans, optimising the company's marketing automation and lead generation process, and develop an editorial calendar which may include webinars, blog posts, whitepapers and so on.
You would be required to build the website traffic, conversions, social media presence and inbound phone sales whilst maintaining industry knowledge and applying relevant practices to the marketing strategy.
Skills and experience required:
, Several years' experience gained within a similar role preferably B2B marketing or similar commercial experience
, Ability to optimise content for the web and monitor website progress
, Strong working knowledge of Google tools (Analytics, Keyword Tools, Adwords)
, Excellent understanding of SEO metrics and webmarketing deﬁnitions
, Knowledge and experience with PPC
, Curious, conﬁdent and able to use own initiative and contribute ideas
, Good attention to detail and a high level of accuracy
, Good teamworking skills and ability to self-motivate
, Excellent written and verbal communication skills
, A thorough understanding of the online marketing mix
Enjoy Recruitment Group / Creative Mettle - acting as an Employment Agency in relation to this vacancy.
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