Digital Marketing Assistant - 6 month
KHR are recruiting for a Digital Marketing Executive to work within the retail, food and beverage sector.
You will be required to assist the current Marketing Manager to execute all digital components of the agreed annual marketing plan in order to achieve the set center specific marketing objectives to deliver the budgeted levels of footfall, sales and core digital KPI's.
You will take ownership of the day to day management of digital channels including the centre website and social media channels, email newsletters and supporting digital PR and digital advertising activities.
, Working with the Marketing Manager and Head Office Digital Team, plan out all digital activity relating to the marketing plan for the centre.
This will include both multi-channel and digital only activity.
, Ensure the centre websites and social media channels adhere to the Digital Style Guide and engagement guidelines and are updated in accordance with the seasonal marketing and trading calendars
, Ensure the respective website is up to date with brand offers, centre news, and all campaign specific content in accordance with both the monthly content plan and any ad hoc content deliverables
, Brief all digital activity to the Head Office Digital Team in line with the current briefing process.
This includes overarching campaign briefs and creative briefs for all assets required for website, email, social media and digital advertising channels
, Ensure website content is optimised for search engines in accordance with best-practice guidelines
, Support the centre Marketing Manager on the implementation of the annual marketing plan, including PR and blogger initiative and social media response handling in accordance with communications and social media guidelines
, Work in conjunction with the Marketing Manager to liaise with Customer Service teams to ensure effective communication and implementation of relevant marketing activities specifically the planning and delivery of in-centre data capture activities
, Collate research conducted by the Head Office marketing team and local agencies so that the Marketing Manager has digital marketing intelligence in order to facilitate data driven decision-making for future activity
, Offline responsibilities include assisting the Marketing Manager in coordinating centre events and promotions in line with regional objectives, ensuring a balanced calendar of activities in accordance with footfall and sales phasing of the centre
, Assist the Marketing Manager by liaising with the Head Office team and network agencies on communication strategy to support the annual marketing plan, including PR initiatives, media, CRM, website-digital efforts, and sponsorship
Knowledge and Skills
, Educated to Degree standard or equivalent
, Relevant work experience in a digital marketing discipline with a strong focus on brand marketing
, Detailed, hands-on understanding and proficiency with website Content Management Systems, search and email marketing, web traffic reporting, Facebook and other social media networks highly desirable
, Analytical skills; comfortable distilling campaign data into actionable insights and optimisation opportunities
, Knowledge of retail marketing and an interest in the fashion industry
, Experience in a customer handling environment
, Proven track history in executing digital marketing projects
, IT skills: Advanced level Microsoft Word, PowerPoint
, IT skills: Intermediate level Microsoft Excel, Outlook
Due to the nature of the business this role will require you to work late one evening and work a one weekend a month but do get time off in lieu.
The evening you work late, you can start at 12pm.
This is a fixed term 6 month contract.
KH Recruitment Ltd is acting as an Employment Agency in relation to this vacancy.
KHR - Recruitment Specialists is a trading name of KH Recruitment Ltd.
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