NonStop Recruitment
This job has been posted for more than 30 working days and has expired.

On-Line Sales Marketing Executive

The primary purpose of this role is to support online sales (OLS) performance targets from the company's e-commerce websites.


Duties:
, Research industry best practise and competitor bench marking - use this information to challenge pricing and website effectiveness
, To liaise and build relationships with internal departments such as Technical, Design and Customer Support to assist online sales achieve its targets
, Review, research and create high-quality content across our digital properties to ensure users are presented with the highest quality content
, Organise SEO optimised copy for a range of platforms in the form of blogs, product / service descriptions, tweets, articles and reports
, Propose, create and manage ad hoc digital marketing incentives including quizzes, videos, interactive sections, graphics and content tracking
, Liaise with the Multi-media Designer to utilise the most effective images and graphics
, Suggest conversion optimisation improvements to ecommerce websites
, Develop online and email promotional activity and communicate throughout the company
, Ensure PPC is used efficiently including liaising with external agencies to maximise the ROI
, Contribute to the ongoing Affiliate marketing strategy
, Deliver successful link-building campaigns which provide a positive ROI including ethical link building to drive referral traffic
, Use of web analytics to provide actionable insight on content performance and customer engagement, understand our bounce rates to increase dwell time, more leads and improving conversion
, Produce SEO analysis including, performance metrics, keyword research, competitive market audits, etc.
, Conduct regular SEO audits on all websites
, Work with the e-Commerce Manager to ensure that all projects and completed on time and to budget


Skills and Experience:


, A thirst for digital marketing knowledge
, Good communication skills
, A strong understanding of user journey and user experience
, Digital content optimisation expertise
, Results driven and delivery focused with excellent organisational and planning skills
, Knowledge of search engine crawling, indexing and ranking algorithms
, A good understanding of Google analytics and tag management
, Must be confident with CRM systems and segmentation of customer data
, Comfortable working closely with colleagues in different departments
, Know how to identify new opportunities and improve existing marketing channels
, Good understanding of social media platforms and marketing
, Able to conduct and undertake research into new market segment as required


Candidate must have a minimum 1 ½ years' experience and at advance stage for the skill sets below:


Analytics
Content
CRO
Link Build
PPC
Reporting
SEO
Social Media


If interested, contact Paul Smith on 020 7940 4590 or email Learning@nonstop-technical.com