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Marketing and Communications Manager

Marketing and Communications Manager



£27,000 - £35,000



Marlborough


You will be a results-driven, enthusiastic, confident and creative individual - with expertise in both online and offline marketing


Ideally you will have worked in a training or education environment previously


Working closely with the COO to develop strategy and creative marketing plans, positioning our offer and place in the market.


The ideal candidate will have extensive marketing and people management experience, with the ability to think 'big picture' whilst understanding the detail.

Excellent communication skills to take internal and external customers on a journey are paramount, as well as tenacity and commercial acumen.



Duties:



  • Have responsibility for all company branding, corporate values, press releases, corporate literature, newsletters and promotional items, as well as events and exhibitions

  • Develop and deliver targeted campaigns across a variety of channels aimed at increasing the company's presence and market share

  • Work closely with our Operational and Senior Managers to implement a targeted marketing strategy focusing on our target clients and learners along with the subsequent budget management

  • Maximise company brand profile through effective social and digital marketing

  • Have demonstrable experience of driving brand awareness with proven results

  • Be able to develop the annual Marketing, PR and Brand strategy to raise the national profile of Haddon Training that links with the business target markets and overall strategy

  • Represent the organisation at events and exhibitions and demonstrate high levels of professionalism and a smart business appearance

  • Have the ability to devise and manage the company's annual events and exhibitions schedule including managing venues, resources, staffing requirements and control of invitations and delegate lists

  • Maintain and develop the company's websites to ensure they are updated regularly and that they reflect our offering accurately and professionally

  • Be able to demonstrate strong website management skills with a good understanding of CMS platforms

  • Have a sound understanding of Google Analytics with the ability to understand and act accordingly on Google rankings

  • Ability to monitor, review and manage areas within SEO and PPC such as Google Adwords, Facebook Advertising and LinkedIn


Qualifications:



  • You will hold a Degree and a CIM Diploma or equivalent Marketing qualification.


Attributes:



  • Creative, innovative and ideas driven

  • Strong attention to detail

  • Demonstrates initiative to drive sales performance and effectively manages workload

  • Experience working in digital and with brands

  • The ideal candidate will be of graduate calibre, proactive, well organised and be able to work autonomously while dealing with a heavy workload.