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Sales Manager

Sales Manager (Education and Training Sector)


£30,000 - £35,000 OTE £50,000

My client a training provider are looking for an experienced Sales Manager.

Ideally you will have worked in a training or education environment previously with an understanding of Apprenticeships.

The ideal candidate will have extensive sales experience with the Further Education/Work-based learning sector, with the ability to motivate, lead and manage a small but growing sales team.

Excellent communication skills to take internal and external customers on a journey are paramount, as well as tenacity and commercial acumen.


  • To work closely with sector Programme Managers to align sales activity to Assessor-Trainer capacity.

    Planning the necessary geographical campaigns to fill/maintain caseload targets.

  • To strategically plan sales activity/campaigns to achieve monthly contract/budget profiles (by sector, age and level).

    Effectively planning a minimum of 3-months out.

  • Lead, coordinate and manage a small but growing internal sales team (telesales consultants); setting individual targets, monitoring activity, completing monthly one-to-one's and annual appraisals.

  • To coordinate activity of a 3rd party (external) lead generation company.

    Guiding campaigns, maintaining daily contact, monitoring performance/ROI and attending monthly contract meetings.

  • Overall responsibility for achieving monthly Apprenticeship/Traineeship enrolment targets.

  • Tracking planned enrolments and ‘hot leads' and submitting an accurate weekly forecast to COO.

  • Develop our CRM system to improve data integrity, productivity, efficiency and reporting.

  • Organise and chair weekly sales meetings.

  • To attend and represent the company at networking events, forums, career conventions and industry shows.

  • To prepare and deliver professional presentations to potential partners and stakeholders.

  • To work closely with SMT to manage key accounts/employer relationships.

Experience needed

  • Strong sales, business development and account management experience within the apprenticeship sector.

  • Excellent understanding of the sales process to turn leads into profitable business.

  • Show strategic sales vision and ability to identify and develop commercial opportunities as the business grows.

  • Evidence of building and maintaining strong relationships with internal and external customers and key business stakeholders in the skills sector.

  • Strong understanding of the mechanics and implications of the apprenticeship levy and the future landscape of the education and skills industry.