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Hotel Marketing Executive


Hotel Marketing Executive


£25,000


London Central




Purpose:


Working with the Sales & Marketing team and the Food & Beverage team, this position has the responsibility of providing the marketing support for the hotel.

This position requires a high degree of self-motivation & ability to work unsupervised, prioritising tasks and management of workload under own initiative.

A courteous & efficient telephone manner and excellent skills are required.


In this role you will be responsible for executing the marketing plan for the Hotel.

This will involve maintaining effective business relations as an ambassador for the hotel.


Main Duties



  • Edit online and offline copy for websites, brochures and advertisements.

  • Content management of OTAs and working with internal departments to ensure information (text and images) is current and accurate.

  • Creation and distribution of e-newsletters direct to consumers and business contacts.

  • Database management

  • Assist with implementation of third party promotions, sales, marketing, e-commerce and PR opportunities.

  • Assist in managing PPC campaigns for hotel.

  • Produce content for social media channels including blogs, Twitter, Instagram, Facebook and YouTube, as well as identifying emerging channels and working towards an overall digital marketing strategy and brand guidelines.

  • Coordinate production of collateral including online brochures, printed flyers.

  • Obtain quotes for and suggest new promotional items - maintaining appropriate stock levels and monitoring distribution of items.

  • Raise brand awareness at low/no cost through advertisements and networking.

  • Press relations - media visits, events, compile press kits, media gifts, host site inspections, and assist with filming and photographic shoots when required.

  • Issue internal communications including advertising alerts, press releases, media visit alerts, internal requirements for package promotions.

  • Compile monthly marketing report.

  • Facilitate and track campaigns through an in-house CRM tool.

  • Undertake industry research as required (awards, competitors, website, advertising, third party promotions etc).

  • Co -manage central filing system and graphics library - photos, slides, digital - ensuring each is named for easy reference.

  • General administration and office management to include diaries, meetings, telephone and travel arrangements.


Role Specifications



  • Marketing degree or relevant courses/experience (desirable)

  • Hotel Marketing Experence

  • Minimum of 1 year of marketing experience (essential)