Senior Customer Lifecycle Executive (CRM)

Our client, a leading FMCG food company, are seeking a candidate to manage their CRM and customer Lifecycle processes. 

The ideal candidate will be very data lead and have hands on experience with setting up complex campaigns - both automated drip campaigns and reactive campaigns. 

- Develop the contact strategy by identifying opportunities and targeting segments
- Build and implement triggered campaigns across target customer, existing customers and lapsed customers. 
- Measure and make recommendations on the communication strategy 
- Manage CRM data and ESP systems for email marketing purposes
- Working with key stakeholders to ensure activity is commercially viable. 
- Deliver and improve customer retention
- Drive margin growth through communications
- Improve customer engagement. 

What will you need:

- Proven experience in managing stakeholders
- Experience working with ESP's and setting up automated campaigns
- Min of 3 years’ experience in B2B marketing

  • Start: asap
  • Duration: n/a
  • Rate: £25000 to £30000 Per: annum
  • Location: Ashford,England
  • Type: Permanent
  • Industry: PR
  • Recruiter: Charter Selection
  • Contact: Eva Saha
  • Tel: 020 7125 0460
  • Email: to view click here
  • Reference: JB216-ES
  • Posted: 2017-12-14 14:58:49 -

  • View all Jobs from Charter Selection

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