Senior Marketing Executive (Digital And Trade)
An opportunity has arisen to work for an exciting, fast paced and dynamic Tourist Board responsible for their trade and B2B marketing channels
, To support the Manager, Digital Marketing, UK & Northern Europe to execute digital marketing campaigns in accordance with UK marketing strategy, including writing briefs, reviewing media plans and preparing creative assets.
, Assist Manager, Trade Development to manage co-op campaigns with tour operators including collating, writing and proofing of campaign materials
, Event organisation in conjunction with Manager, Trade Development including compiling invitation lists, monitoring RSVPs and on-site logistics during the event.
, Represent at trade events in the UK and occasionally in other markets
, Educating the travel trade: undertake training presentations and workshops when required
, Administration and content management of the website and micro-site for UK, including soliciting partner offers, optimising landing pages for campaigns and obtaining translations
, Responsible for researching, generating and scheduling content for other promotional platforms including advertising copy, social media adverts and other campaign sites.
, Maintain and monitor consumer and trade marketing performance by providing regular analysis of website statistics, campaign results and traffic generated from URL tracking.
, Preparation of both consumer and trade online newsletter including researching content, editing, database management & distribution.
, Preparation of monthly and quarterly reports including market intelligence and activities for Marketing and Trade functions.
, At least 6 years marketing experience within the travel/leisure sectors, comfortable with networking at trade events and running training or workshops
, Good understanding of Digital Marketing principles, including online advertising, social media, content management, digital performance metrics - with an interest in advancing your Digital Marketing skills.
, Knowledge of the following software packages: Microsoft Word, Excel, PowerPoint, Photo shop, Word press CMS (or similar), Google Analytics or similar web analytics software
, A passion for travel marketing and a proven ability to bring ideas and initiatives to the role
, KPI-driven and able to work towards targets and performance metrics
, Educated to a degree level with impressive communication skills, both written and verbal
A competitive basic salary depending on experience with great opportunities for personal and professional development
If you feel you have the right experience and skillset, please submit your CV by applying to this advert.
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