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Marketing Manager - Private Heath Insurance and Insurance

The Company

Our client is an industry leader in providing a diverse range of health and life insurance products to its customers.

The health insurance arm of the business is responsible for the manufacturing and distribution of these products.

The role

Growth and changes within this business has resulted in 2 brand new exciting roles for a Marketing Manager, Private Heath Insurance and Marketing Manager, Insurance.

The role of the Marketing Manager, PHI is to develop and drive the end to end process of all marketing strategies for the private health insurance products, in the way of campaigns to meet growth and product objectives for the business.

This role has one direct report that will work very closely with you to learn and develop their own skills under your guidance.

This role will act at 2ic to the Head of Advertising and Operations.

The role of the Marketing Manager, Insurance is to develop and drive the end to end process of all marketing strategies for insurance products across Travel, Pet, Dental and Overseas health cover.

It is a pivotal role for this business as the Overseas health market is a new and huge growth area to focus on.

Key Accountabilities

  • Self-driven and motivated by owning a product or campaign end to end

  • Identify, develop and drive the lead generation around the 2 product areas

  • Drive cross-functional go-to-market discussions and actions through to launch

  • Maintain a strategic understanding of business growth priorities and challenges and translate them into effective campaign and digital communication strategies and solutions.

  • Use data to ensure the voice of the customer is present in marketing decisions for the business

To be successful in this role you will have:

  • Previous health insurance or insurance experience, and understanding of regulations around it

  • Experience in international advertising and advertising to overseas markets (for one role only)

  • Strong digital background with knowledge in analytics and reporting for campaigns

  • Experience in creative agency management and media

  • Strong stakeholder engagement and management

  • Previous experience in growing and driving a product, and running advertising campaigns around it

  • A willingness to be very hands on with a role and take ownership of it

Why Apply?

  • Open and collaborative team environment

  • Leading organisation within the Insurance industry

  • Own your own area of work end to end!

Your next steps

Are you a self-driven, digital focused, marketing professional looking for your next step in your career? Join an organisation that puts their employees first and works on the development of their staff! Apply today or for a confidential discussion, contact Ai Iwami on 0433 105 588.