Digital & Social Media Manager : Tooling

The Company

Leading distributor of Cutting Tools and general wood working equipment.
Exceptional market presence within the Industrial sector.
Major contracts ongoing with retailers.
Amazing career opportunities with genuine opportunities for progression.

The Role:

Grow and manage web traffic resulting in increased sales and basket size through effective SEO using Magento.
Work closely with the Marketing Director and campaign team to implement agreed web and online strategy and projects.
Work with Web management team on integrating activity with customer journeys.
Work closely with the Technical Director and Design Studio to ensure that website marketing and promotion of products is adequately planned, co-ordinated and executed.
Responsible for driving traffic to the website through SEO.
Responsible for driving traffic to the website through PPC and paid social.
Create, execute and manage social media campaigns in support of product launches and other business objectives.
Manage B2B and B2C email activity from message, to content and work with the Design Studio to develop engaging execution.
Manage, build and maintain the mail and email database, and use data to construct effective campaigns.
Ensure all online content meets international marketing, multi-lingual and export business needs.

Create and launch regular social posts for Youtube, Facebook, Twitter, Pinterest, Instagram, Linkedin etc.
Manage the campaign planner along with the Trade Marketing Manager.
Grow, monitor and report on core metrics such as reach and engagement.
Manage the quality of the Database using CRM.
Monitor social comments and work with the Customer Care team to ensure appropriate responses.
Collect and publish testimonials and reviews.
Create and build public relations and relationships with journalists and influencers – selling in new concepts and products in order to gain coverage.
Manage small amounts of traditional advertising in order to gain coverage and opportunities in this area.
To carry out any reasonable tasks as directed by line manager.
£35-40, Annual Management Bonus (£2-4k), Mobile Phone, Laptop, 24 Days Annual Leave, Company Contributory Pension.

The Ideal Person:

Hands on ability to deliver web traffic growth through SEO - ESSENTIAL
Able to maintain up to date content and write, edit and commission suitable copy for web and social content
A well-developed appreciation for design, graphics and brand image.
Strong interpersonal skills, with demonstrable verbal and written communications to maintain effective work relationships with all levels of personnel.
Demonstrable initiative, creativity, resilience, energy and enthusiasm in delivering impact in online business growth and with the ability to enthuse co-workers.
Can multitask and manage a diverse workload - equally comfortable with the big picture and attention to detail
Able to fashion coherent web and online market plans using data sets and information.
Able to write strategic reports, proposals, business cases and planning documents.
Up to date knowledge of the latest social media platform development technologies and methodologies.
Experience of web site promotion techniques, driving traffic, PPC, SEO analytics and improving metrics through AB testing and optimisation.

A self-starter who is able to deliver results and works well without close supervision.
Strong commercial ability.
Strong analytical abilities.
Excellent IT skills.


A keen interest in woodworking, DIY or practical activities.
Experience of retail or FMCG.
Experience of using and implementing databases such as Access, SQL Server, Filemaker or 4D.

Consultant: Darren Wrigley


Tel no.

0208 397 4114

Candidates must be eligible to work and live in the UK.

About On Target

At On Target, we specialise in sales, technical and commercial jobs in the Engineering, Construction, Building Services, Medical & Scientific, and Commercial & Industrial Solutions sectors, enabling our consultants to become experts in their market sector.

We place all levels of personnel, up to Director across the UK and internationally.

  • Start: ASAP
  • Duration: FULL TIME
  • Rate: £35000 - £40000 Per Annum Excellent package plus b
  • Location: South East / East Midlands, England
  • Type: Permanent
  • Industry: Other
  • Recruiter: On Target Recruitment Ltd
  • Contact: Darren Wrigley
  • Tel: 020 8397 4114
  • Email: to view click here
  • Reference: OTRDW0401
  • Posted: 2021-01-04 17:09:32 -

  • View all Jobs from On Target Recruitment Ltd

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