PR & Social Media Executive
PR & Social Media Executive
6 Month Contract
Salary: Compeitive Depending on Experience
Our client are the leading distributor of international health and beauty brands in the UK retail market.
They pride themselves on a continuous record of bringing niche, emerging brands and products to the market and strategically building them into sought after market leading brands.
In response to the changing retail landscape, shopping and consumer purchasing dynamics, they have highlighted the need to create a new role for a 6-month contract within the Marketing team for a digital/social media savvy individual who is a natural storyteller, who can bring brands to life with engaging and commercially focused social campaigns.
Some traditional PR experience would be beneficial.
The culture of the business is hardworking, supportive & open door.
This role will be based at their offices in Ascot, although flexible working is accepted.
Overseeing the day-to-day activity of key social media and PR accounts
Supporting the Assistant PR & Social Media Manager on brand activations, campaigns and strategy implementations
Focusing on growing key brand social media accounts by delivering highly engaging campaigns and being reactive to trends
Running and monitoring daily paid social media campaigns and ads
Liaising with press and influencers to excite and inform them about NPD and brand news
Working with the Assistant PR & Social Media Manager to brainstorm and create innovative PR and social media campaigns to hit quarterly KPIs
Creating monthly social media and PR calendars
Creating social content in-house and/or working with our agency partner
Uploading and scheduling content to social media platforms
Writing and seeding press releases to encourage PR coverage
Pulling weekly reports and sharing with the Assistant PR & Social Media Manager
Creating monthly reports to be shared with key clients
Engaging daily with social media audiences to increase followings and engagement rates
Administering frequent mailouts to press and influencers
Monitoring social media management tools and PR coverage tracker
Responding to press and influencer requests
Building and sustaining strong relationships with press and influencers
Desk-sides/meetings with press & influencers to excite about new & existing products
Monitoring competitor social media channels and PR activations and reporting back
Keeping up to date with hot press topics by regularly reading print and online publications
Maintaining a strong knowledge of new and existing social media channels, features, news and trends
Essential Skills & Requirements:
At least 3 years' experience in managing social media campaigns and budgets
Ability to grow a social media following with highly engaged audiences
Familiar with social media and PR management tools including Sprout Social, Salesforce, Later, Kantar and ResponseSource
Strong knowledge of all social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest
Experience with creating and running social media paid ad campaigns through Facebook Business Manager
Experience with using Adobe programs such as Photoshop and Illustrator
Competent with Excel, Powerpoint, Word, Google Docs & Canva
Strong attention to detail and reactive to emerging platforms, features and trends
Strong copy and grammar skills
It is preferable to have strong existing relationships with press and influencers, experience working with a third-party agency & within the beauty & health industry
Important Information: We endeavour to process your personal data in a fair and transparent manner.
In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message.
It is important you are aware of your individual rights and the provisions the company has put in place to protect your data.
If you would like further information on the policy or GDPR please contact us.
Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.
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