EMEA eCommerce Merchanting Specialist


As EMEA eCommerce Merchanting Specialist, you will be joining a long-standing, highly recognised organisation in Barry, on a permanent, full-time basis (Monday - Friday) 37.5 hours.

The purpose of the role is to update, maintain and optimise the different EMEA websites in order to create a great user experience, drive conversion and online sales or lead generation.

The eCommerce Merchandising Specialist will leverage historical data, key eCommerce metrics (traffic, conversion and revenue) and customer feedback to make data-driven decisions to improve site performance.



We are looking for a digitally savvy and passionate marketer, with an analytic attitude to (1) support eCommerce growth plans and to (2) transform the Company marketing plans into website merchandising and content strategies.




What will you be doing as EMEA eCommerce Merchanting Specialist?




  • Managing and optimising search and product recommendation platforms, leveraging analytics to improve customer search and navigation experience

  • Ensuring best web publishing and product visibility working with the respective master data teams for all supported languages

  • Optimising specific web publishing data, content and attributes for current and newly launching products

  • Creating category, application or campaign landing pages to support initiatives, as needed

  • Leveraging online analytics and customer feedback to maximize conversion and engagement

  • Monitoring operational statistics, report trends, variances and issues, and taking appropriate action

  • Continuously monitoring site traffic and on-site behaviour, suggesting and making changes to optimise the user experience, as well as conversion on the different sites

  • Applying key eCommerce and merchandising business principles to contribute to the execution of product launches and marketing campaigns

  • Ensuring the content on the different language versions of the EMEA web sites is up to date and correct using the Web Content Management System

  • Implementing campaign landing pages in the different languages in order to maximize site traffic, conversion & online sales or lead generation

  • Staying up to date on digital trends and be a digital advocate within the marketing team, sharing expertise with marketing colleagues



As EMEA eCommerce Merchanting Specialist you must be / have:




  • A passion for digital and natural interest to stay up to date on the new trends

  • Experience in the day-to-day management of web site content, preferable in a multi-lingual context

  • Analytical approach to identify conversion, content and user experience enhancements and ability to turn findings into improvements

  • Knowledge of web design elements and content management

  • The ability to get things done in a timely matter, meet deadlines, work independently

  • Good knowledge of MS Office/Google Docs incl.

    advanced Excel/Spreadsheets is a must

  • Knowledge of Sitecore CMS, STEP PIM & Reflektion personalization platform is an asset

  • Knowledge of web site analytics tools Google Analytics and/or Adobe Analytics/Omniture is an asset




What's in it for me?



  • £28 - 31K DOE

  • 6% target annual bonus

  • 5% Pension Employer Contributions

  • Life Assurance

  • Critical Illness

  • Simply Health

  • 21 days - increase by 1 per year up to 26 days





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