JOB DESCRIPTION



SUMMARY STATEMENT:



The Vice President of Demand Generation and Communications is responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer engagement, and business growth.

This role ensures brand consistency and oversees omni-channel marketing strategies.

The ideal candidate will collaborate closely with cross-functional teams to deliver results aligned with business objectives.

Additionally, they will manage the marketing budget to deliver an optimal return on marketing investments, as well as manage the work efforts of managers/individual contributors with responsibility for hiring, firing, performance appraisals, and pay reviews.





JOB RESPONSIBILTIES:



Brand Strategy and Development:Develop and lead all brand and demand generation marketing activities, building an enterprise marketing program aligned with organizational growth strategies.Strengthen market leadership in B2C and B2B segments.





Integrated Marketing Leadership:Lead the planning and execution of marketing campaigns across multiple channels, monitor performance, analyze data, make necessary adjustments to optimize results, develop and manage campaign budgets, and measure the effectiveness of campaigns' return on investment.





Public Relations (PR):Develop and evolve a comprehensive brand positioning strategy; recommend, implement, and manage brand identity, brand architecture, and naming systems across the services portfolio.

Ensure brand consistency in messaging, tone of voice, and visual elements.





Communications:Oversee the creation, development, and implementation of integrated marketing communications programs to drive brand awareness, reputation, preference, customer acquisition, retention, and engagement, including promotional campaigns, marketing events, and digital marketing.





Digital Transformation: Drive digital and performance marketing strategies including SEO, e-mail marketing, automated marketing, social media, web optimization and user-experience.



Other duties as assigned



QUALFICATIONS:

• Bachelor's degree in marketing, communications, business, or a related field (master's degree preferred).
  
  

• 15+ years of proven experience in demand generation, communications, marketing, or related roles and five years of management responsibility.
  
  

• Strong understanding of marketing platforms (e.g., Brand Watch, Marketo, Pardot).
  
  

• Proficiency in digital marketing channels and tactics, including email marketing, social media advertising, content marketing, SEO, and PPC.
  
  

• Excellent analytical skills with the ability to interpret data, draw insights, and make insight-driven decisions.
  
  

• Creative thinker with a passion for problem-solving and driving results.
  
  

• Exceptional communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels.
  
  

• Detail-oriented with strong project management skills to manage multiple priorities in a fast-paced environment.
  
  

• Experience in overall control of planning, staffing, budgeting, managing expense priorities and recommending and implementing change.
  
  

• Experience in home improvement is a plus.
  
  

• Knowledgeable in GTM strategies for new products.
  
  

• Involvement in innovation and product marketing.

• Strategic thinking and problem-solving abilities.
  
  

• Strong analytical skills and proficiency in marketing analytics tools.
  
  

• Exceptional written and verbal communication skills.
  
  

• Leadership and team management experience.
  
  

• Ability to work collaboratively across departments and with external partners.
  
  

• High level of creativity and attention to detail.