COREcruitment

Marketing Generalist

Job Title: Marketing Generalist
Salary: €55,000 - €65,000 gross per annum based on experience
Location: Amsterdam, Netherlands

Languages : English, Dutch and French
Start: ASAP

Are you ready to supercharge local marketing with a dash of fun, a sense of ownership, and a love for real results? 

I am seeking a hands-on Local Marketing & CRM Specialist to grow a fitness and wellness brand across Belgium and the Netherlands.

If you’re a creative problem-solver who connects with communities as easily as with data dashboards – and you can switch confidently between English, French, and Dutch – keep reading!

In this unique role, you’ll:


  • Partner upwith the Head of Acquisition (think big-picture campaigns), the Head of PR & Social (show off your storytelling), and some amazing teams (for insider know-how and on-the-ground action).
  • Focus onlocal execution, on the ground-level engagement, and performance– mixing CRM campaigns, neighborhood partnerships, and hyper-local brand-building.
  • Split your time between visits (so you know your audience), creative campaign work, and the occasional hop across to London for in-person team jams!

What you’ll get up to:


  • Local Marketing & Partnerships
  • Unearth and run exciting local collaborations with businesses, schools, sports clubs (maybe even the local chocolatier?).
  • Bring local events to life in line with the brand standards
  • Support General Managers and Sales with on-the-ground tactics that genuinely drive people wanting to join the venue.
  • CRM & Member Journey Support
  • Own CRM campaigns from idea to inbox – lead nurture, referral sparks, perfect onboarding journeys, and more.
  • Crunch numbers (conversions, open rates, etc.), tweak strategies, and always chase better results.
  • Help automate and segment comms using our CRM and ESP tools.
  • Awareness & Local Visibility
  • Localize national campaigns to make them relevant to individual clubs and communities.
  • Keep assets, landing pages, and Google profiles in tip-top local SEO shape.
  • Jump on seasonal events, community happenings, and media opportunities to boost presence.
  • Measurement & Reporting
  • Track and share venue level KPIs — think new enquiries, conversion rates, retention stats, and more.
  • Work with the Head of Acquisition on data-driven recommendations (bring your inner marketing scientist).
  • Feed insights back to the central team to keep us learning and winning.

About You (Who we’ll high-five and hire):


  • 3+ years of hands-on experience in CRM/email marketing and executing local partnerships/activations.
  • Comfortable running projects independently, juggling priorities, and taking ownership from start to finish.
  • Enjoy working cross-functionally — you’ll be the friendly bridge between the venue, sales, and marketing teams.
  • Fluent in English, French, and Dutch(written and spoken).
  • Analytical, action-oriented, and tech-savvy — you love tools like Google Analytics, CRM dashboards, and email platforms.
  • (Bonus points) Based near Brussels, or used to multi-location work in retail, or hospitality.

Job Title: Marketing Generalist
Salary: €55,000 - €65,000 gross per annum based on experience
Location: Amsterdam, Netherlands

Languages : English, Dutch and French
Start: ASAP

If you would like to have more information about the role, please apply or send your cv to maria@corecruitment.com

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  • Start: ASAP
  • Duration: Permanent
  • Rate: Market related
  • Location: Amsterdam, Noord-Holland, Netherlands
  • Type: Permanent
  • Industry: Travel
  • Recruiter: COREcruitment
  • Email: to view click here
  • Reference: MA999902712
  • Posted: 2025-08-27 10:59:11 -

  • View all Jobs from COREcruitment


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