Zest Business Group

Eyewear Regional Sales Manager

Eyewear Regional Sales Manager opportunity in the South of England.

Zest Optical is working with a leading eyewear brand to recruit a driven and experienced Regional Sales Manager for the South of England.

This role focuses on leading and developing a regional field sales team of 4-5 people, driving profitable growth, and strengthening brand presence across a diverse customer base.


You will take full ownership of the South UK territory, ensuring sales, profitability, and market share targets are consistently achieved.

Through a combination of team leadership, strategic planning, and hands-on account management, you will play a pivotal role in delivering sustainable growth while building strong customer partnerships.


Eyewear Regional Sales Manager - Role


  • Lead the commercial development of the South UK territory to achieve sales, margin, and growth targets.




  • Develop and execute annual business plans, customer segmentation strategies, and sales forecasts.




  • Identify and convert new business opportunities across optical and non-optical accounts.




  • Manage, coach, and motivate the regional sales team to deliver high performance.




  • Conduct regular field visits (3-4 days/week) to support team development and maintain strong customer relationships.




  • Implement go-to-market strategies, including product launches, brand activations, and promotions.




  • Collaborate with marketing teams to ensure effective merchandising and campaign execution.




  • Monitor sales KPIs, competitor activity, and market trends to inform strategy.




  • Deliver accurate sales forecasts and reports, ensuring compliance with commercial policies.




Eyewear Regional Sales Manager - Requirements


  • Minimum 6-7 years' experience in a commercial field sales role, ideally in eyewear, fashion, or lifestyle industries.




  • At least 2 years' proven experience managing a regional sales team.




  • Strong track record in customer development, territory planning, and sales leadership.




  • In-depth knowledge of the eyewear or related market.




  • Excellent leadership, coaching, and communication skills.




  • Strong analytical and forecasting ability, with CRM (Compass), MS Office, and Tableau proficiency.




Eyewear Regional Sales Manager - Salary & Benefits


  • Base salary up to £60k




  • Attractive bonus structure rewarding strong performance




  • Comprehensive benefits package




If you're ready to take the next step in your career and make an impact in a high-profile regional sales role, click Apply Now to avoid missing out on this opportunity.




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