Zest Business Group

Regional Sales Manager - Ophthalmic Lenses - North

Regional Sales Manager - North, UK.

Zest Optical are currently looking to recruit a Regional Sales Manager on behalf of a global leader in the optical industry.


The purpose of this role is to strengthen regional leadership and drive sales growth across the Northern region.

The Regional Sales Manager will play a key role in the continuous development and motivation of the sales team to deliver performance in line with business expectations.

As RSM, you will ensure all objectives are achieved with a strong customer-centric approach.


Regional Sales Manager - Role



  • Take overall responsibility for developing sales within key regional accounts.

  • Ensure the Regional Sales Team meets turnover (£) and profitability targets set by the business.

  • Identify and secure new business opportunities through a targeted “Battleplan” approach.

  • Develop existing customer relationships and improve performance in underperforming areas to ensure brand distribution reaches desired levels.

  • Monitor and report on the performance of the BDMs to highlight successes and identify areas for improvement, implementing corrective actions where required.

  • Collaborate with the Marketing Department to create and execute innovative promotional campaigns that support profitable brand growth.

  • Work closely with members of the Key Accounts team to support multiple retailers and ensure sales initiatives are implemented successfully for maximum business impact.

  • Increase product distribution with existing customers and within underperforming regions.

  • Identify, approach, and develop new customers and distribution routes to drive market share.

  • Represent the business at regional meetings, industry events, and trade shows where appropriate.


Regional Sales Manager - Requirements



  • Proven experience managing and leading a team of sales professionals within the optical industry.

  • A track record of successfully developing and implementing new concepts and ideas resulting in measurable growth and achievement of targets.

  • Demonstrated success in achieving ambitious sales targets through effective leadership and motivation of a field-based team.

  • Extensive field sales experience, with significant time spent in a senior or regional sales management position.

  • Strong commercial acumen with the ability to analyse data and make strategic decisions.

  • Excellent communication, presentation, and relationship-building skills.

  • A proactive and adaptable approach with a passion for delivering results.


Regional Sales Manager - Salary & Benefits



  • Base salary between £60,000-£65,000 (dependent on experience).

  • Bonus scheme based on performance.

  • Company car (or car allowance) and a range of additional benefits including pension, healthcare, and product discounts.

  • Excellent opportunities for career progression within a global, market-leading organisation.


To avoid missing out on this exciting opportunity, please click on the Apply Now link below.




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