Area Sales Manager – Catering Equipment Manufacturer – £40-45K + Benefits

My client is a well-established and leading business in the Catering Equipment Manufacturing industry, who have a fantastic reputation for delivering an impressive and reliable portfolio of products.

They are currently looking for an Area Sales Manager to join their team.

The Area Sales Manager will be responsible for developing new business, nurturing key distributor and end-user relationships, and promoting product range to meet revenue targets and increase brand awareness within your designated region.

This is a fantastic opportunity for a talented Area Sales Manager to join a brilliant business who can offer genuine progression opportunities.

Responsibilities include:

• Manage and grow sales across your assigned area through existing dealer/distributor networks and direct engagement with end-users (chefs, catering managers, consultants, etc.).
• Identify new business opportunities and convert leads into long-term customers.
• Deliver product demonstrations, training, and support to clients and partners.
• Achieve monthly and annual sales targets, reporting regularly to the Regional Sales Manager.
• Represent the company at regional trade shows, industry events, and site visits.
• Maintain up-to-date knowledge of market trends, competitors, and customer needs.

The Ideal Area Sales Manager Candidate:

• Proven field sales experience within the catering equipment or foodservice industry.
• Strong relationship-building and presentation skills.
• Commercially savvy, self-motivated, and target driven.
• Experience working with distributors, dealers, or wholesalers.
• Must be happy to travel and work away from home when needed.

If you are keen to discuss the details further, please apply today or send your cv to Mikey at COREcruitment dot com / mikey@corecruitment.com