Start: ASAP

Languages: German and English - FLUENT

Please do not apply if you are below C2 LEVEL as the client will not proceed with your resume on this occasion.

Overview of the role:

As the Marketing & Communications Manager, you will play a vital role in developing, executing, and overseeing all marketing and communication initiatives for two hotels within the client's portfolio.

Your strategic vision and creativity will ensure their properties stand out locally and in alignment with the brand’s regional and global strategies.

Key Responsibilities

• Marketing Strategy:
• Develop and implement effective marketing strategies tailored for both hotels, ensuring seamless alignment with brand guidelines and central initiatives.
• Brand Consistency:
• Guarantee all local marketing activities are consistent with regional and global brand standards.
• Stakeholder Coordination:
• Support the Cluster Commercial Director and Regional Commercial Team by harmonizing hotel needs with central marketing programs.
• Budget Management:
• Manage and control the marketing budget, ensuring efficient resource allocation and maximum return on investment.
• Campaign Management:
• Independently plan, execute, and oversee marketing campaigns and projects from inception to completion.
• Social Media:
• Maintain and grow the social media presence, including content creation, trend analysis, and editorial management across platforms (especially Facebook, Instagram).
• In-House Collateral:
• Design and produce collateral material (flyers, menus, digital TV content, etc.) to support communication needs within the hotels.
• Brand Compliance:
• Ensure all marketing materials, both internal and external, are brand-compliant and uphold the highest standards.
• Agency & PR Cooperation:
• Coordinate and collaborate closely with external PR and marketing agencies for campaign planning and execution.
• Photo & Video Production:
• Organize and manage professional photo and video shoots for marketing and branding purposes.
• Content Management:
• Oversee content for hotel websites and relevant third-party platforms (such as OTAs and event portals), ensuring accuracy and engagement.
• Departmental Support:
• Serve as an internal consultant, supporting all hotel departments with graphic, communications, and marketing needs.

The skills we need:

• Relevant Experience:
• Solid background in marketing within the hotel industry or a comparable environment.
• Analytical Skills:
• Ability to interpret business data and market trends to inform strategies and identify new opportunities.
• Campaign Expertise:
• Demonstrated experience in developing, planning, and launching targeted marketing and communications campaigns.
• Digital Proficiency:
• Proficient with major social media platforms (especially Facebook and Instagram), graphic design tools, and content management systems; comfort with analysis tools.
• Creative Content Creation:
• Skilled at producing creative, on-brand content for a variety of digital and print formats.
• Holistic Marketing:
• Experience in executing comprehensive marketing and eCommerce strategies.
• Organizational Strength:
• Highly organized, proactive, and resilient with the ability to multitask and manage shifting priorities.
• Communication Skills:
• Excellent verbal and written communication skills in both German and English; able to engage internal and external stakeholders confidently.
• Teamwork & Creativity:
• A collaborative team player with strong creativity, strategic thinking, and a professional demeanor.