Head of Field Sales – National Drinks Distributor – England  – Up to £60,000 plus package  

My client has developed one of the most innovative and exciting portfolios over the past 10 years, with a range of exceptional global brands associated with them.

This business has a strong reputation in the drink industry and established relationships with most businesses across the UK.

We are currently looking for a Head of Field Sales to join this  growing team.

The Head of Field Sales will ultimately be responsible for leading a team to achieve growth within their sales area and drive the sales strategy across the on-trade.

The Head of Field Sales will be required to create the strategy, manage the full commercial’s across the on-trade, utilize the CMR system and build relationships with both stakeholders and teams to drive success.

The ideal Head of Field Sales will have a strong network across the on-trade and be able to manage a large national team.

Company Benefits:

• A competitive salary, bonus and package associated with the role
• Opportunity for progression and growth in the business
• Exclusive discounts of products and a flexible working pattern.

The Head of Field Sales responsibilities include:

• Lead, coach, and develop a team of  sales professionals, setting clear targets and ensuring consistent delivery against KPIs.
• Design and implement the commercial sales strategy for the region, aligning with national business objectives and maximising market penetration.
• Drive growth in the free trade sector, managing and expanding relationships with pubs, bars, and independent venues.
• Oversee a portfolio of key accounts, ensuring strong commercial performance, contract compliance, and opportunities for upselling and cross-selling.
• Negotiate pricing, volume commitments, and promotional activity to maximise margin and profitability.
• Build and manage route-to-market partnerships, ensuring efficient distribution, competitive pricing, and strong customer support.
• Identify and win new business opportunities, targeting high-value prospects to increase market share.
• Analyse sales performance and market data to adjust strategy and respond to emerging trends.
• Collaborate with marketing to deliver impactful regional activations and brand-led events to support sales objectives.

The Ideal Head of Field Sales:

• Strong track record in sales leadership within the Drinks FMCG sector, ideally with an on-trade network and leadership skills.
• Demonstrable success in delivering commercial growth through both account management and new business acquisition.
• Confident negotiator with experience managing P&L responsibility for a region or business unit.
• Deep understanding of sales performance metrics and the ability to translate insights into actions.
• Experience developing teams to exceed targets and achieve commercial objectives.

If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com

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