Head of Digital Sales

Head of Digital Sales | Lead Growth and Optimisation

The Company
Our client is a well-established, member-focused organisation dedicated to supporting the health and wellbeing of Australians for over 70 years.

As a not-for-profit, their mission is simple - people come first.

Guided by care, trust and purpose, they are proud to deliver exceptional value and meaningful outcomes for their members every day.

The Opportunity
An exciting opportunity has come up for a strategic and commercially minded Digital professional to step up into a Head of role - our client is after a Head of Digital Sales with strong B2C experience to join their purpose-led organisation.

Reporting directly to a senior leader, you'll take full ownership of their most important sales channel and online member acquisitions.

Being a smaller organisation with no current direct reports, you will be happy to take on hands on work and be on the tools as well as looking at leading the digital strategy and sales enablement function which involves optimising digital assets (including the website) to improve member acquisition and engagement, working closely across internal teams to drive measurable business outcomes.

Key Accountabilities

• Own and optimise the end-to-end digital acquisition funnel - from lead generation through to member conversion.


• Develop a roadmap for digital platforms and assets, particularly improving the member join-online journey.


• Collaborate with IT and marketing to align digital tools (e.g., Salesforce) with business goals.


• Analyse conversion metrics, engagement data and drop-off points to drive measurable improvements.


• Champion innovation, automation and data-led insights to improve efficiency and results.


• Forecast and report on growth, ROI and acquisition trends to inform strategic decision-making.


• Foster a test-and-learn culture through A/B testing, personalisation and analytics-driven experimentation, working collaboratively with the Marketing team and the external Digital agency to drive paid media performance improvements.

Ideal Experience

• Demonstrated success in B2C digital acquisition, sales or growth leadership working within a smaller, hands on environment ideal.


• Proven track record in conversion optimisation and funnel management.


• Experience with CRM systems, digital platforms and automation tools.


• Strong technical understanding of website performance and analytics.


• Exceptional stakeholder management and communication skills.


• Background in health, insurance, financial services or membership-based organisations advantageous

Why Apply

• Lead the organisation's largest and most strategic digital sales channel.


• Join a values-led, not-for-profit organisation where members come first.


• Enjoy flexible working arrangements (2 days in the Parramatta office).

If you're passionate about driving digital growth and want to be a part of a close knit team that's shaping the future of online sales, we'd love to hear from you.

Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness.

Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work.

We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.

To have a confidential chat, please contact Ai at aiwami@parityconsulting.com.au.