JOB DESCRIPTION



Job Title: Marketing Analytics Manager

Location: Vernon Hills, IL


Department: Rust-Oleum US Marketing


Reports To: Sr Director, Strategic Communication & Demand Generation


Direct Reports/Manages others: No

Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry.

We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all.


RESPONSIBILITIES:


1.

Reporting, Analytics & Insights

• Lead all marketing reporting efforts, attending cross-functional meetings and consolidating reports across PR, Media, Social Media, Digital Hub, Website, SEO, and other marketing channels.
• Synthesize marketing media data into actionable insights, tailoring reports and presentations to meet the needs of diverse audiences-ranging from high-level executive summaries to retailer-specific breakdowns.
• Monitor and interpret marketing media data trends, providing strategic recommendations to guide team decisions and optimize campaign performance.
• Educate internal stakeholders on marketing and media KPIs and performance metrics, increasing organizational understanding of what they mean, why they matter, and how to take action based on the data.
• Establish and uphold standardized reporting processes, ensuring consistency, accuracy, and efficiency across all marketing media analytics outputs.
• Project manage reporting timelines and deliverables, ensuring insights are delivered accurately and on time.
• Maintain centralized access to marketing dashboards and reports, promoting transparency and ease of access across the organization.

• Assist in the collection and handoff of campaign assets, timelines, and performance expectations across internal and external teams, ensuring alignment and timely execution within retail media channels.
• Play a key role in campaign post-analysis efforts by gathering media performance data, synthesizing retailer-specific insights, and delivering actionable takeaways to inform future investment and creative strategy.
• Collaborate with internal stakeholders and agency partners to enhance the quality of briefs, ensuring clarity of objectives, data-informed targeting strategies, and a consistent brand voice across platforms.

• Serve as the primary data liaison for the Demand Generation and Integrated Communications teams, ensuring alignment across all marketing functions.
• Act as a bridge between the Demand Generation and Digital Hub teams, facilitating seamless communication and alignment on shared initiatives.

• Partner closely with product marketing teams to assist in the development of integrated campaigns, serving as a cross-functional liaison between Rust-Oleum and external media agency partners to ensure strategic and executional alignment.
• Provide strategic and analytical support during campaign development phases, collaborating with brand and product teams to help shape briefs, refine messaging, and align marketing objectives with performance outcomes.
• Support go-to-market efforts by coordinating campaign timelines, aligning cross-functional teams, and managing the operational flow between insights, creative, and media teams.

• Collaborate closely with media agency partners and MMX, aligning on performance metrics, campaign evaluations, and optimization strategies.
• Integrate GA4, PriceSpider, and content performance data with media results, clearly articulating ROI and marketing effectiveness.
• Partner with Insights and Category Management teams, campaign reporting, and other department analytics.

• Bachelor's Degree in Marketing, Communications, Public Relations or related field
• Experience using digital advertising/social media channels, tools, techniques and best practices for business
• Experience analyzing marketing data and social/PR analytics and identifying/communicating key insights
• Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus