Director of Sales – Luxury Lifestyle Hotel, London

Location:            London
Salary:               Negotiable

We’re representing a luxury lifestyle hotel brand with a property in London, a destination that fuses creative spirit with refined, understated elegance.

This brand is redefining modern hospitality across Europe through design, culture, and community, and they’re now seeking an exceptional Director of Sales to lead their commercial strategy.

As Director of Sales, you’ll be at the forefront of the property’s success, setting the sales vision, building a high-performing team, and driving brand desirability in one of the most exciting hospitality markets in the world.

This is a rare opportunity to shape a new luxury lifestyle concept and reposition the hotel’s sales mix from corporate-led to a dynamic, experience-driven clientele across entertainment, leisure, and culture.

Responsibilities

• Develop and execute a commercial strategy focused on lifestyle, entertainment, leisure, and cultural segments.
• Lead, mentor, and inspire the Sales Manager, ensuring focus on key accounts and long-term partnerships.
• Build the hotel’s reputation as the go-to lifestyle destination in London, setting it apart from traditional luxury competitors.
• Leverage your network across entertainment, fashion, media, tech, and leisure to establish strong partnerships and deliver revenue growth.
• Collaborate with Membership, Marketing, F&B, and Rooms teams to create innovative offers and experiences.
• Represent the brand at key events, trade shows, and industry gatherings.
• Analyse market trends and competitor activity to adapt strategy and maintain a commercial edge.
• Drive accountability through accurate forecasting, pipeline management, and CRM discipline.

Requirements

• 5+ years’ senior sales experience within luxury lifestyle hospitality, private clubs, or a related field.
• A strong network across London’s creative, leisure, and entertainment communities.
• Proven track record in hotel openings, repositioning, or brand launches.
• Inspirational leader with a hands-on, entrepreneurial mindset.
• Commercially astute, culturally fluent, and passionate about hospitality, design, and lifestyle brands.
• Excellent communicator and relationship-builder, confident in engaging at senior levels.